ABOUT 1913BERLIN by YUJIA
Taking a relaxed approach to highly acclaimed luxury material- cashmere. “1913Berlin” embodies youthful attitude , It blends ethnic touches and American sportswear with modern sophistication to form a highly contemporary aesthetic. It is a new go-to luxury made for living in. These exclusive knits make an exceptional statement: effortless, ethereal, and edgy.
Debuted in January 2012 at Mercedes-Benz Fashion Week Berlin to good reviews from WWD, GQ, VOGUE Germany and Italy, ELLE Hongkong and China, as well as enthusiasm from buyers representing Bloomingdales, and numerous high end concept stores. Now selling in selected stores in Berlin, Paris and China.
"19" and "13" stand for "Individuality", "BERLIN" is home base, a city with a penchant for risk, adventure and freedom.
“Yujia is one of promising designers at Mercedes-Benz fashion week Berlin” - WWD
“a new star in cashmere sky” -Die Welt (Germany news daily)
Specialized in cashmere knitwear design, Yujia was on “ one to watch” by USA’s Wom- en’s Wear Daily (WWD), named one of Best newcomers by German textile magazine TextilWirtschaft.
Yujia, German nationality, based in Paris. Studying first Fine Arts, then Fashion & Textile Design, from New York, Paris to London, she worked some years in the cashmere apparel industry as Trend consultant, Design director before debuting her cashmere knitwear line in January 2012 at Mercedes-Benz Fashion Week Berlin.
From 2014, Part timely, Yujia has been as consultant for Paris Haute Couture houses, Yujia has worked on Oscar winning french actress Juliette Binoche’s red carpet dress for Cannes film festival 2017.
Yujia currently divides her time between Paris and Berlin with her weimaraner dog Max.